Glossier’s St John Pop-Up is an ode to Artwork Deco
Okay, we can’t all have a roadside mural created by the incredible Toronto-based artist Jacquie Comrie, but we can dream (and in the meantime, buy a detachable mural from Minted). This colorful piece called The Breakthrough is a departure from the brand’s signature pastel shades and we’re here for it! The bright shades remind us of Glossier Play, the brand’s newest line of makeup – perhaps not a coincidence considering that IRL is set to debut the collection in this pop-up.
3. The Art Deco marquee
Forget about neon signs. St John Vice-style text-based graphics are exactly what you need in your space.
St John Vice meets millennial pink at the entrance to the popup. Madelynn says the nostalgic design is a nod to the Colony Hotel’s vertical marquee typography. Trend alarm! Will this be the new neon sign?
4. Glass block walls
Glass block walls break up the space without completely locking things off.
In contrast to the glass block walls, which were at the top of the list in the 80s, the curved partition wall by Glossier looks anything but outdated. (We told you the material was coming back!) “The glass block was a fun material to play with as the material captures light and creates a sparkle in the room,” explains Madelynn.
5. The “eyebrows” banquet
Glass block and channel bundle are a design powerhouse, right?
Let Glossier transform the sitting into a cheeky nod to its most popular product, the Boy Brow eyebrow filler. The curved banquets of the pop-up also reflect the shape of the glass block wall behind it, saving space and giving the hallway some depth.
6. A geometric runner
The custom rug adds just the right amount of pattern.
The Art Deco age is defined by strong geometric accents. Madelynn in particular was inspired by the decorative terrazzo floors of South Beach when designing the runner in the entrance area. Instead of a small all-over pattern, the rug’s motif is large and symmetrical to ensure it doesn’t overwhelm the small space.